Florence, UNESCO World Heritage Site, is certainly one of the ideal cities in Italy to organize your business incentive Florence. In the Middle Ages it was an important artistic, cultural, commercial, political, economic and financial center. Thanks to the patronage of the Medici family, which became one of the most powerful families of the 16th century, the development of the Italian Renaissance was possible. Needless to say, here, thanks to writers such as Dante, Petrarca and Machiavelli, Italian culture and language were born and, thanks to artists such as Michelangelo, Donatello and Botticelli, it was enriched with artistic works unique in the world. Florence was also a ferment of rebellions and tensions, for years the stage of internal struggles between the Guelphs and Ghibellines, a continuous juggling between the papal and the imperial power.
Incentive Florence between past and present
Understanding history to project towards the future; even in this city we apply this method of training to our corporate incentives. If Venice was the home of cunning merchants, Florence was also home to cunning bankers. Let us not forget that here in 1252 the Golden Florin was coined, basically the first gold coin of Western Europe. This currency had a constant value both for its weight and for the alloy, for this reason it spread throughout Europe and in the Mediterranean basin.
Our incentive programs in Florence not only include history and study, but also entertainment, play and lightheartedness. We will walk along the Arno River to immerse ourselves in suggestive and unique landscapes. Then we will let you taste the typical Tuscan cuisine. We will make you try croutons and cold cuts, pappardelle with hare, tagliatelle with wild boar and the inevitable pici, ribollita and the famous Florentine steak.